Communications Management

 

Research indicates that communications is the #1 leadership skill and the primary way a company connects with its audiences. The plethora of ever-changing communications channels and the added stress on the importance of communications during a change or crisis requires proven communications management expertise. 

Leverage new opportunities with communication plans or neutralize issues with crisis communications processes. A thoughtful, strategic plan is the first step. Managing how and who will communicate is another. Effective management of communications through a key project or on an ongoing basis requires skill and expertise. 

 

“Beth is the best. She is thoughtful, insightful and a positive influence for change in our organization. Beth knows how to create demand and drive our business forward. She understands customer needs and how to tailor product offerings to meet those needs.” 

— Pat Velasco, private investor, owner of multiple businesses in the Safety and Motor Sports industries

 

Getting communications management right.

Companies and leaders who understand the impact professionally managed communications can have on a business turn to LaBreche to:

  • Assess communications strategies and plans they have in place and provide recommendations for improvement or develop new plans

  • Review the roles and skills of marketing and communications team members to determine if the team is organized appropriately to effectively drive the company’s communications and produce results

  • Conduct reviews of current outside agencies and other vendor partners and make recommendations for change, if needed

  • Execute the search and selection process for agencies and other vendors, including the preparation of Requests for Proposals (RFPs), interviews, negotiations and contracts with new partners, in close collaboration with the client

  • Provide recommendations of external resources to fill critical gaps in communications capabilities or capacity

  • Develop content strategy and content calendars to organize messages, communications channels, roles and responsibilities of content creators and amplifiers

 
 

Keeping communications management on track.

LaBreche provides the following services on an ongoing or as-needed basis, in collaboration with the client’s existing team members and other external resources, including:

  • Review and editing of existing core communications such as key messages, websites, corporate or investor presentations and other important positioning documents

  • Creation of media materials – news releases, white papers and media articles, story pitches, questions and answers, and statements for the media

  • Management of outside agencies and partners

  • Liaise between the client and its sponsors, distributors and customers for collaborative communications and public relations