Rebrand of a company during active litigation.
Beth LaBreche Beth LaBreche

Rebrand of a company during active litigation.

Ownership of a brand asset was challenged by the previous owner of a 50-year-old business. The new owners had to rebrand, quickly, to move past costly litigation and rebuild for the future.

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Global wearable technology launch for a startup.
Beth LaBreche Beth LaBreche

Global wearable technology launch for a startup.

A NYC-based smart PPE manufacturer wanted media coverage to help them deploy thousands of wearable devices for workers in the field. In the first year of working together, LaBreche was able to place 136 articles in targeted trade media.

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Launching a non-profit, from the ground up.
Case Study Beth LaBreche Case Study Beth LaBreche

Launching a non-profit, from the ground up.

LaBreche was retained by the founder of a national health-focused non-profit to raise awareness of the organization and its cause. From strategic partnerships to national media coverage to media coaching, LaBreche provides ongoing guidance and execution of communication activities that drive the mission.

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Multiple location crisis planning.
Case Study Beth LaBreche Case Study Beth LaBreche

Multiple location crisis planning.

Companies that operate multiple locations need a comprehensive approach to crisis planning. Facility managers, employees, leaders all need to work together to understand what to do when an issue is brewing or the storm of a crisis hits.

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Buying a company out of bankruptcy.
Case Study Beth LaBreche Case Study Beth LaBreche

Buying a company out of bankruptcy.

Private investors who trust LaBreche because they’ve brought the agency in to conduct communications for many of their deals, know that it is possible to have professional change communications that’s priced reasonably, when cash flow is an issue.

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Interim head of global communications for a Fortune 500 company.
Case Study Beth LaBreche Case Study Beth LaBreche

Interim head of global communications for a Fortune 500 company.

A new CMO at a Fortune 500 company called on LaBreche to serve as interim leader of global communications during a time of change in its marketing group. This gave the CMO time to reorganize and recruit key talent to the position. During the search, LaBreche took on management of the team, communications strategy and planning, management of the budget and key relationships, and change communications at the company’s executive level.

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A merger and a purchase…at the same time.
Case Study Beth LaBreche Case Study Beth LaBreche

A merger and a purchase…at the same time.

Most companies are referred to LaBreche by its past clients or by other PR agencies that don’t have as much experience communicating once-in-a-business-lifetime events or aren’t interested in project work. Recently, LaBreche was referred to two companies who were merging together and simultaneously being purchased by a private investor.

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