Content Marketing
LaBreche helps guide companies through the transition from traditional communications channels, including public relations, to the more modern approach to marketing: content marketing.
Content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable stakeholder action. Deliver content that meets audiences’ needs, on topics your company can uniquely own, across channels your audiences prefer and rely on. Your content not only increases your visibility in searches, it can be delivered to audiences directly.
“Content marketing is 6x more powerful than traditional marketing for
converting people into leads and leads into customers.”
— Aberdeen Research
“Beth has taken our company to a whole new level of visibility. I have had so many friends and colleagues tell me that Abilitech is everywhere! This has helped us reach new audiences and gain credibility in the industry. Beth is talented in both storytelling and making important introductions, with a strategic plan in place, to amplify our mission and impact. We are grateful!”
— Angie Conley, experienced entrepreneur, founder and CEO of Abilitech Medical
Integrate multiple channels. Create multiple customer touchpoints.
Content spread across channels delivers key messages in a variety of ways to your audiences. LaBreche provides strategy and organizes teams and directs the effort away from old-fashioned, siloed communications approaches toward highly integrated content ecosystems by:
Assessing current processes and teams
Providing the how-to for evolving to content marketing
Determining relevant content topics on which the company can establish thought leadership and authority
Calendering content
Identifing and coordinating with content amplifiers
Accessing external resource recommendations for content creation – articles, white papers, podcasts, webinars, video and graphics