Media Training

 

LaBreche gets spokespeople ready to be their best.

LaBreche prepares spokespeople to address change situations with communications training and in-the-heat-of-the-moment communications coaching. LaBreche’s established training process includes one-to-one, executive-level consulting for leaders who need to hone communications skills for addressing various stakeholder groups, including the media. 

Because the most critical situations may not even allow for disclosure to internal communications staff, LaBreche is contracted to manage the leader’s communication, in close collaboration with legal counsel, to resolution. This requires a level of skill attained by working with numerous C-level leaders, quickly gaining their trust and collaboration. 

 

“The art of communication is the language of leadership.”

— James Humes

 

The media’s calling.
How will you answer?

LaBreche has coached corporate executives, entrepreneurs, government officials and other leaders in the business spotlight, to communicate effectively…especially during highly charged, fast-moving situations. LaBreche will help you:

  • Understand your role

  • Know the differences between media channels and how to work with each

  • Prepare and deliver key messages

  • Use media interview tips and techniques

  • Recognize Do’s vs. Don’ts

  • Role play and practice

  • Prepare and deliver impactful speeches and presentations

  • Critique and enhance

  • Have on-site interview support, followed by real-time feedback

  • Manage reporter calls and inquiries