Earned, unpaid media visibility remains a key channel in effectively communicating with stakeholders. Yet the media landscape has changed. There is more competition than ever to gain a reporter’s attention and position your company and its stories as compelling and relevant. Many PR agencies are still focused on charging for the activity of pitching media stories, without responsibility for results. LaBreche is honest in managing expectations for PR outcomes, and then delivers them.

We understand what’s newsworthy and what isn’t. We won’t recommend PR unless the story has potential to make news. 

And, during change, it’s imperative to work with reporters to communicate what’s happening in a way that protects your reputation and fulfills your audiences’ need for awareness and understanding. LaBreche clients appreciate the opportunity to delegate the work of dealing with inquiring reporters to us. It’s one less thing to worry about in rapidly changing, heated situations. Knowing the media is being managed effectively, in sync with the objectives of the company, allows clients to concentrate on other immediate actions needed to mitigate damage to their organization.