People and businesses who use lots of paper should make educated, informed choices on how and why to select recycled paper without sacrificing quality or adding costs. Where and how can Wausau Paper start a green movement among paper users?
LaBreche created a "Vision of Sustainability" which identified key audiences and introduced a new way of looking at sustainability. Multiple print pieces were created and introduced, including a Sustainability Question and Answer Guide. Along with print collateral, LaBreche coordinated a forum event which brought key audiences together to start a proactive dialogue about making a difference through paper choices.
The print pieces were well-received by the public, and the forum event attracted multiple leaders from target groups.
