The Healthcare and Wellness Alliance and the University of Minnesota School of Journalism & Mass Communication Present: "The Future of Healthcare Communications: Connecting With Patients and Physicians"

Minneapolis – September 9, 2009 – The Healthcare and Wellness Alliance and the University of Minnesota School of Journalism and Mass Communication will initiate a Healthcare Communications Series with their first event, “The Future of Healthcare Communications: Connecting With Patients and Physicians.” The series will feature interactive presentations on various topics pertaining to the emerging trends in healthcare communications. Details about the first event are below:

WHAT: "The Future of Healthcare Communications: Connecting With Patients and Physicians." Experts in healthcare communications will present actionable data and case studies. Presentations on direct-to-consumer advertising focusing on pharmaceuticals and direct-to-physician advertising focusing on medical devices will culminate in a physician’s perspective on these two areas, as well as a panel discussion. Speakers include Jisu Huh, Ph.D., Christopher A. Foley, M.D., and Patrick Kullmann, MBA.

WHEN: Thursday, September 24, 2009. 7-10am.

WHERE: McNamara Alumni Center, Ski-U-Mah Room. 200 Oak Street SE, Minneapolis, MN 55455.

DETAILS: Cost is $25, which includes breakfast. Seating is limited. For more information about the speakers or to register, please visit www.labreche.com/alliance/HCSeries1.html or contact Laura Boyd at lboyd@labreche.com or 612-338-0901.

About the Healthcare and Wellness Alliance

The Healthcare and Wellness Alliance, combining the expertise of LaBreche and CG3 Consulting, integrates best-in-class brand development, public relations, design and interactive capabilities with the strength of proven healthcare marketing, market development, sales and general healthcare and wellness expertise. This alliance focuses on the segments of healthcare and wellness both inside and outside the United States with specialization in medical devices, pharmaceutical, biotech and provider and insurer clients.

About the University of Minnesota School of Journalism & Mass Communication

The School of Journalism & Mass Communication, located in one of the nation's top media markets and a part of the University's College of Liberal Arts, prepares students for careers in a changing media environment, connects them with community professionals and provides hands-on field experiences.