LaBreche president, Laura Boyd, shared insight and experience on the topic of Accountability in Accounting Marketing this week, to the Association of Accounting Marketing.
 
In a world where money is tight and marketing budgets even tighter, why do we spend so much time and energy on initiatives that do not lead to new business? There are several initiatives in a given year that companies spend money on, but they never look back at the investment and really size up whether there is a return or follow up on opportunities.
 
Check out Laura's presentation on ways professionals can keep better track of their ROI to help advance sales.
 
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