LaBreche CEO, Beth LaBreche, debuts new column in this month's MinnesotaBusiness. The column focuses on the oldest topic in business and the greatest asset of any company: reputation.

This new column is just one initiative of LaBreche and MinnesotaBusiness' unique collaboration to launch a multi-dimensional, educational and community-building program around the topic of reputation. The program will also include an annual event that gathers leaders and experts on the topic of building, managing and protecting reputations. The kick-off event is scheduled for February 3, 2010 and will feature Chris Brogan, New York Times bestselling author of Trust Agents and often referred to as "The Mayor of Twitter." Stay tuned to www.labreche.com in the coming weeks for additional details on this upcoming event.

You can download a PDF of the October column here.