LaBreche and Minnesota Business Magazine announce a unique collaboration to launch an educational program on the topic of reputation - one of a businesses' greatest assets. The kick-off event will be on Feb. 3, 2010 and will feature Chris Brogan, one of the most influential online trust and reputation consultants in the world, president of New Marketing Labs and author of the New York Times' bestseller, [  +  ]

Seven Twin Cities professional-services firms, including LaBreche, have formed Launch America Alliance  (LAA); an association that will pitch its members' services to medical-technology companies based in Europe. The alliance companies, which already cater to med-tech clients, are betting the partnership will help them grow their respective international business.
 
Laura Boyd, president of LaBreche and founder of the Launch America Alliance, was interviewed by the Minneapolis St. Paul Business Journal along with other me... [  +  ]

LaBreche is currently seeking an experienced, highly motivated and talented individual to join our team at the Senior Account Executive to PR Supervisor level. Senior Account Executives/PR Supervisors manage teams of LaBreche professionals to plan and implement public relations programs for a variety of existing clients in many industries. This individual will be responsible for managing accounts in all aspects and providing strategic/solid thinking to clients. Please see this... [  +  ]

What the L - a Blog by LaBreche is officially LIVE! Check it out at www.whatthel.net and join us as we opine, debate and celebrate our clients, our people and the fast moving world of brand communications.

Join us on Monday, Dec. 7 as we opine, debate and celebrate our clients, our people and the fast moving world of brand communications. Featured bloggers include Beth LaBreche, Chief Executive Officer; Pat Kullmann, founder of CG3 Consulting and head of LaBreche's Healthcare & Wellness practice; Bob Huff, Director of Brand Strategy; and Jacob Trippel, Chief Financial Officer and Interactive Director.

LaBreche president, Laura Boyd, shared insight and experience on the topic of Accountability in Accounting Marketing this week, to the Association of Accounting Marketing.
 
In a world where money is tight and marketing budgets even tighter, why do we spend so much time and energy on initiatives that do not lead to new business? There are several initiatives in a given year that companies spend money on, but they never look back at the investment and really size up whether there is a return or follow up on oppor... [  +  ]

LaBreche CEO, Beth LaBreche, is featured in her monthly MinnesotaBusiness reputation column. This month's topic is "Reputations Sink in a Perfect Storm." Read more on how business reputations are at more of a risk now due to shaken corporate faith.

LaBreche has been awarded two Silvers in the 5th Annual International Davey Awards for work on the City of Minneapolis' Tap Water Campaign in the Web site-activism category and iMobileHealthCare for print collateral letterhead and envelope.
 
The Daveys celebrate agencies who derive strength and success from big ideas not mammoth budgets. The judges at The Davey Awards received over 4000 submissions in 10 broad categories this year from a... [  +  ]

The most fundamental aspect of a business is often the most overlooked—reputation. Learn about the importance of yours on February 3 at an event hosted by LaBreche and MinnesotaBusiness, featuring keynote speaker Chris Brogan. See PDF for more details.

Sara Cziok, marketing communications manager for LaBreche, was recently named VP of Professional Development for the Minnesota Women in Marketing Communications 2009-2010 Board of Directors. Sara is a key component to the LaBreche team, a dedicated manager and a fearless leader. Congratulations Sara, on your recent achievement!

LaBreche is seeking two self-motivated, enthusiastic and talented individuals to join the PR team as an Account Assistant (full-time) and an Intern (part-time). Please download job descriptions for more information on each role's responsibilities and qualifications.

Account Assistant Job Description

Intern Job Description

Robert Huff, director of brand strategy for LaBreche, and Pat Kullmann, president of CG3 Consulting, are both quoted in an article on medical technology and social media use in Monday's Star Tribune. In addition, this article mentions the recently launched iPhone application LaBreche and CG3 developed for client, iMobileHealth.

Click here to view the full article.

LaBreche CEO, Beth LaBreche, debuts new column in this month's MinnesotaBusiness. The column focuses on the oldest topic in business and the greatest asset of any company: reputation.

This new column is just one initiative of LaBreche and MinnesotaBusiness' unique collaboration to launch a multi-dimensional, educational and community-building program around the topic of reputation. The program will also include an annual event that gathers leaders and experts on the topic of building, managing and protecti... [  +  ]

Brand development and interactive leaders at LaBreche, along with local tech development powerhouse, Nerdery Interactive Labs, will host "The Future of Business is Mobile." This forum is for business leaders curious about mobile technology and will cover the latest trends in mobile communication technology. Guests will be taken on a guided tour of the iPhone App design and development process and will learn how mobile technology can be integrated into their business and brand communications strategy. The event will be held at ... [  +  ]