We integrate best-in-class brand development, public relations, design and interactive capabilities with the strength of proven healthcare marketing, market development, sales and general healthcare and wellness expertise. This alliance focuses on the segments of healthcare and wellness both inside and outside the United States with specialization in medical devices, pharmaceutical, biotech and provider and insurer clients.

CG3

What We Do

The Healthcare & Wellness Alliance has a unique blend of traditional upstream and downstream capabilities that no one else can offer.

Clients have the opportunity to engage the best of marketing, market development and sales considerations in partnership with the finest brand development, public relations, design and interactive capabilities at all times during the product or service development process. The result is an end-to-end campaign that begins as early as the product concept stage and adds value through the successful launch and life cycle of a product or service.

Why It Matters

Your success is heavily dependent on not just your idea, but on the team you assemble to make the idea a reality. You need to develop a brand that is differentiated, relevant and engaging in a crowded marketplace, but you may not know where to start. You are focused on the key operational and financial aspects of your business and may not have the time or particular expertise to develop and manage the marketing, sales and brand communications initiatives needed to launch your idea. You have tried to “tape and glue” a marketing communications approach together on your own, but know there are experts out there helping companies build powerfully integrated and cost-effective campaigns. You need the Healthcare & Wellness Alliance on your team.

Twenty years of effective, award-winning brand communications work combined with 25 years of product development, marketing and sales expertise offers up a smart, creative and specialized team dedicated to your success.

Alliance Experience and Capabilities

The Healthcare & Wellness Alliance has more than 20 years of communications and public relations expertise combined with 25 years in marketing, market development, sales and general business experience in many medical specialties. We have provided strategic direction to both large and emerging healthcare companies, including:

  • Medtronic
  • Boston Scientific
  • 3M Healthcare
  • Coloplast
  • Johnson & Johnson
  • Invibio
  • InterFlo Medical
  • EnteroMedics
  • Baxter
  • Microvena
  • Bausch & Lomb
  • Connaught Labs
  • Inspire

Our Healthcare Practice

The Healthcare & Wellness Alliance offers a full service package of best-in-class services. Unlike firms that offer traditional communications or only very specialized PR services, we come to the table with a fully integrated approach to deliver against your business objectives.

Our team redefines what it means to be a collaborative partner, and our dedicated project and account managers work with you every step of the way. You have access to top strategic thinkers and industry experts.

Medical Device

Our team experience totals more than 45 combined years of service working with some of the most successful medical device companies in the world. Whether your product or service involves lifestyle management, medical management, intervention or surgical orientation of your product and service, we have the skill and experience that no one else can offer.

Pharmaceutical

The commercial pharmaceutical campaign has never been more complicated, and companies face strict regulations and business conduct standards for compliance, as well as increasing levels of competition. We understand and have experience in supporting clients through competitive pressures, as well as the challenges of long development-to-commercialization timelines.

Biotech

Medical application for biomaterials is growing at an unprecedented rate, and so are the opportunities for gaining marketshare. We understand the complexities of client needs in an environment that continues to offer great promise to patients through the healing arts. Political and economic changes will continue to influence the opportunities as well as the challenges in biotech applications.

Provider and Insurer

The challenges of an increasingly complex environment for treating and insuring patients, coupled with uncertain economical and public policy conditions, are a challenge for the healthcare industry. We know and understand the issues that providers and insurers face, and the brand communications solutions that yield results. By understanding the challenges your staff faces, from administrative executives to those directly serving patients, we can meet your needs with demonstrated results.

Our Wellness Practice

Great healthcare starts with healthy living and wellness. Our staff has a passion for serving the needs of our clients and their customers as they pursue their commercial goals in supporting customer wellness. Exercise, good nutrition, weight management and other lifestyle management issues are just some of the areas in which the Healthcare & Wellness Alliance can provide strategic direction.